Promotion kit designed for Happylucky, Inc.
A two-part experience, promotional kits were sent to clients and partners as part of Happylucky's new brand identity launch. Materials reflect the studio structure, products were curated from local artisans, and shapes are reminiscent of the circular Happylucky logo. Special attention was made to create a guided experience as the consumer opens each layer of the promo kit, revealing the layer below.
Personal role includes Design Lead on box design and functionality, curation of products and materials, and working closely with team members on Party Guide, labels and branding.
– Alan Watts