1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Similar to the Outfit of the Day posts, Neatly Organized images tell a "how to style" story for Adidas NEO's global teen audience. While keeping with the "neatly organized" trend, styling, props and accessories are used to establish personality and authenticity, creating images that feel native to the teen consumer. Later, many of the still images were turned into gifs, creating an eye-catching image (before Instagram’s Boomerang tool was introduced).